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Jun 09

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Bing Vs Google
Posted by: Dakshen
Categories: Technology

Some of you might ask ā€œBing? What is it?ā€. It’s the latest, newest search engine.ā€œBut Its Not Google – BINGā€. Bingo! You got that right. Launched by Microsoft in the first week of June 2009, they claim it’s not just a search engine but more of a decision engine. Actually I don’t understand what that means - a ā€œDecision Engineā€? But seriously, yes, they assert that Bing is the new search cure and not just a rebranding of Microsoft Live Search. It has some new features such as instant preview of websites and videos, automatic categorization of search results, and the best match results with deep links.

googlevsbing2

Microsoft is spending about US$100million campaigning for Bing and you can watch some of the TVCs (though my personal view is that using the older TVC approach may not be the most effective channel for publicizing one’s online property) @ this youtube channel: http://www.youtube.com/user/bing. Anyways, so do I think Microsoft will replace Google in the search market? I doubt it, with more than 73% Internet and 93% mobile users using Google for searching online. As Michael Arrington at TechCrunch states,"Whether Microsoft ultimately succeeds or not in 'winning' the search war, the competition is very good for the rest of the Internet. Google needs to be pushed to try innovating new things. And search marketing competition will ensure that Google doesn't get too greedy. We don't need Microsoft to win, but we do need to avoid a world with just one search engine that matters. Maybe Microsoft can win that lesser war, at least." But, what does the consumer want? We all need the relevant search results from a trusted source. Whether that happens with Google or any other search engine, it looks like we definitely stand to benefit from the spoils of this war.

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Comments (15)

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June 24th, 2009 at 9:58 am

Hi there,
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Keep it up!!!

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September 15th, 2009 at 10:50 pm

I think you all mis understood why me and Steve created this Bing. Actually during this transition phase Google has been pulling all the Microsoft employees and there was no rallying point to unite the microsoft professionals to. We know well that, Adobe / Apple is a bigger challenge in our line of business than Google.

To put it simply, its a tool for Steve to learn leadership.

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I’m undecided on whether to go for an iPhone or a Nokia…I’m open to suggestions on that.

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