Not a day passes by without hearing about one brand or the other launching their social media initiative. Some seem to be in a lot of hurry to “be there” and are eventually abandoning the programme, leaving behind carcasses of Twitter pages with no tweets, Facebook fan pages with no fans (leaving apart their own bored webmasters) or YouTube channels with a couple of outdated corporate PR video...

The internet revolution has taken a huge leap, more than 1.1 billion people across the world use internet for various purposes. The usage has become part of their life and still continuing to be their life support system of many people, and the way it has evolved you can do wonders like create and collaborate things from various parts of the world and present them to a...