Background

The Singapore University of Technology and Design (SUTD) is established in collaboration with MIT, with the mission to advance knowledge and nurture technically grounded leaders and innovators to serve societal needs. This will be accomplished, with a focus on Design, through an integrated multi-disciplinary curriculum.

SUTD, the newest University in Singa...

Overview

United Spirits Limited (USL) is the one of the largest liquor giants in the world, with a range of well-recognised brands, across Whiskeys, Vodka, Wines and other spirits. With the launch of ‘Spiritz & More’, a multi-brand retail chain for an array of liquor choices, United Spirits Limited (USL) created a new eco-system for meaningful consumer engagements an...

Not a day passes by without hearing about one brand or the other launching their social media initiative. Some seem to be in a lot of hurry to “be there” and are eventually abandoning the programme, leaving behind carcasses of Twitter pages with no tweets, Facebook fan pages with no fans (leaving apart their own bored webmasters) or YouTube channels with a couple of outdated corporate PR video...

Some of you might ask “Bing? What is it?”. It’s the latest, newest search engine.“But Its Not Google – BING”. Bingo! You got that right. Launched by Microsoft in the first week of June 2009, they claim it’s not just a search engine but more of a decision engine. Actually I don’t understand what tha...

Imagine you have a micro-chip embedded in your skin. It contains all your data – physical and psychological. It has all your preferences, what you’ve bought in the last month, or even your entire life. Walking into a shopping mall, a scanner processes your chip, and you ask for a pair of jeans. You’re directed into the fitting room, and the mirror, which is also ...