Overview

United Spirits Limited (USL) is the one of the largest liquor giants in the world, with a range of well-recognised brands, across Whiskeys, Vodka, Wines and other spirits. With the launch of ‘Spiritz & More’, a multi-brand retail chain for an array of liquor choices, United Spirits Limited (USL) created a new eco-system for meaningful consumer engagements an...

Not a day passes by without hearing about one brand or the other launching their social media initiative. Some seem to be in a lot of hurry to “be there” and are eventually abandoning the programme, leaving behind carcasses of Twitter pages with no tweets, Facebook fan pages with no fans (leaving apart their own bored webmasters) or YouTube channels with a couple of outdated corporate PR video...

Microsoft has been looking to sell Razorfish, the digital agency it acquired through its $6bn purchase of ad services holding company aQuantive in 2007. Publicis Groupe, the world's second largest media agency, finally sealed the bid to buy Razorfish for $530m in cash and stock. In an economic climate where sustaining and growing revenues is in itself a question mark, it is probably a very welcom...

In this age of ubiquitous connectivity and 24/7 communication, one frequently hears the term “information overload” and rightfully so. The constant simulation via a variety of media all around us – cellphones, web, TV, electronic billboards etc makes us either extremely informed or completely unresponsive – depending on which side of the digital divide you are. Given this scene, one would ...

Some of you might ask “Bing? What is it?”. It’s the latest, newest search engine.“But Its Not Google – BING”. Bingo! You got that right. Launched by Microsoft in the first week of June 2009, they claim it’s not just a search engine but more of a decision engine. Actually I don’t understand what tha...