E-learning portal design & engineering

A lesson in the power of communications technology is just what Borland needed to help bolster enrollment in its application management technology training and certification programs. Interakt delivered with a totally innovative online marketing and service delivery model that generated new and repeat business while increasing customer satisfaction. Lesson learnt!

User interface design

To enable its C-level executives and sales team to derive maximum value from SAP, CA recognized early on that the user interface for accessing and using the many features was creating some end-user dissatisfaction and frustration. CA sought the help of the usability experts at Interakt to help make the front-end end-user friendly.

Portal Redesign

CA quotes and proposals for customers and prospects involve a great many pieces of variable data, licensing options and information elements. Quoting had become so complex that CA turned to Interakt to help find a solution that would make the process more efficient and productive. The Quick Quote Cockpit, as conceived by Interakt, brought it all together in a greatly simplified much easier to manage user interface.

Interactive training courseware

With a new line of office printers ready to go to market, Hewlett Packard's launch strategy hinged on a new customer-focused, consultative sales approach. To deliver the needed sales training, Interakt created web-based, interactive courseware that not only instilled the principles of consultative selling, but also introduced Harry, an animated "mentor" to engage the sales team interactively in simulated selling scenarios.

The old song lyrics were right. Everyone really is wild about Harry!

Digital Marketing

With the new version 4.0 of its CRM offering aimed at the medium to large enterprise market, Microsoft Dynamics™ created a versatile solution architected to meet the needs of key individuals within an organization that have a significant interest in building and sustaining powerful customer relations.

Interakt worked closely with Microsoft Dynamic's marketing strategy team to target customized, compelling messages to these key corporate audiences. Combining a heady mix of creativity and technology, Interakt intrigued and engaged end users and channel partner audiences alike to discover the secret of powerful customer relations-Microsoft Dynamics™ CRM version 4.

Channel Empowerment

By title, MOTOAGENTS sound somewhat like a marketing counterpart to the fictional superspy James Bond. In reality, they are Motorola's well-equipped field force for gathering retail market intelligence. In the tradition of 007, MOTOAGENTS are ingeniously supported by high technology-in their case, by a mobile application custom created by Interakt that runs on a PDA and allows agents to collect, record, and report critical product, sales, and competitive data remotely.

Not as sexy or dangerous as international intrigue, perhaps, but just as mission critical for Motorola.

Digital Marketing

With an animated RAZR V3i as “super model,” Interakt helped position the new product as a fashion accessory in a microsite that included a fashion-show tie-ins, interactive contest, and online purchase.

Web portal development & design

That's what it's all about at NYCEDC-the New York City Economic Development Corporation: helping businesses start, expand, or relocate in the Big Apple. In 2006, however, the company felt gridlocked by a website that didn't exactly deliver on the brand promise nor make it easy for users to "make it there," as the song goes.

NYCEDC turned to Interakt to help polish the Big Apple's brand image and improve user experience on its web portal. Today, thanks to easy navigation, advanced search and clear content, users can take care of business quickly and easily, or as the natives would say, "in a New York minute".

Portal Development

As one of Asia's leading financial services groups, with group assets of S$144 billion, and as one of the largest financial institutions in the combined Singapore-Malaysia market, OCBC attracts and serves a broad and diverse client base. Such diversity is not only a strength, it also presents challenges. These include sustaining long-lasting relationships with many different customers of varying interests and needs as well as communicating clearly and delivering a satisfying customer experience to all.

Through insight, creativity, and technological expertise, Interakt confronted OCBC's challenge head-on, with an online solution that delighted both the bank and its customers.

Channel Empowerment

Motorola's product distribution depends heavily on the company's dealers who not only sell the company's products, but represent the brand to the consuming public as advertisers and marketing communicators.

To bring unity and harmony to the voice of Motorola across its diverse and widely dispersed dealer network, Interakt created a connection that keeps everyone in tune and on the beat.

Portal Redesign

Recognizing the business imperative of presenting a unified corporate brand, but also the need to communicate with users in ways that they understand and respond to, Sony Asia engaged Interakt to bring order to a web presence that was in disarray.

The result was a portal that not only gave Sony a consistent, cohesive brand presence but improved site management efficiency and end user satisfaction.

Digital Marketing

Sony, always a name to be reckoned with in electronic gadgetry, faced what to another company might have appeared a daunting prospect: launching a new digital camera into an already crowded and highly competitive marketplace.

Unfazed by the heavy competition and totally confident in the consumer appeal of its new Cyber Shot camera, Sony engaged Interakt to develop a digital marketing campaign that would live up to the promise of the product name-a true shot over the bow in the cyberspace marketplace.