Citibank is one of the largest banks in the world, with a strong presence in India offering a comprehensive set of services from Credit Cards, Loans, Investments, Insurance and NRI Banking. Communication with customers is an area that Citibank drives focus on, be it in the form of advertisements, direct mails or welcome notes. And thus, though there were those offline welcome packs in printed format, they sought an innovative way to welcome a niche section of its Credit Card holders.

Rising to the challenge, Interakt pitched right in and created an e-Welcome Kit featuring a virtual mall. Starting with an intriguing introduction which teased the audience into viewing the rest of the spectacle, the kit took the user through the virtual mall in which the card relevant information, such as the benefits, offers and other nitty-gritties were embedded into the various interactive areas of the setting.

All of this, wrapped in a CD-ROM, is set to go out and give Citibank credit card holders a warm, digital welcome, in the coming months.