Partnering with Nalco over the last year, Interakt has contributed to the cause with a number of digital initiatives within the company. These include a comprehensive technology framework development for streamlining Nalco’s project management, with time-critical monitoring of Nalco solutions, reporting, and client data management. To empower Nalco’s sales teams, Interakt is working on the design and development of interactive online, training courseware besides videos and presentations, introducing Nalco’s core services to customers.

It is significant to mention that Interakt’s services for Nalco over this period, has spanned all its four practices of digital marketing, engaged learning, usability and technology. Having been recognized for its efforts with Nalco’s prestigious Trusted Partner Award for 2011, Interakt looks forward to an even more successful and creative year servicing Nalco.

Stepping in with its branding philosophy of Communications Inside Out, Interakt proposed a feasible yet quick and simple solution for Levi’s® to reach out to its retailers, using the digital route, in order to ensure that the Levi’s® brand essence reaches its consumers undiluted.

The solution involving the evolution of a thriving online retailer community, is initially planned to run for several months, on the basis of Levi’s® inspiring ‘Prepare To Pioneer’program encouraging consumers across the world to re-discover their pioneering spirit and make a change in their lives. It will serve to educate the retailers on the latest Levi’s® campaigns, product information as well as practical guidance on living the Levi’s® way, in an interactive format.

With the first 5 modules to be releases over the next 2 months, Interakt will continue to work with Levi’s® to extend and expand this online program into a long-term training platform for Levi’s® retailers.

The online catalog section allows users to browse the entire Levi’s® collection, providing details such as the style number, fit, color, wash, fabric, blend, fly, available sizes and, most importantly, the price along with images of the product in different views.

However, in true Interakt fashion, the online catalog goes one step beyond and also provides innovative social networking features such as ‘Like’, ability to share, and even provide their own reviews of the products online, making  easier for visitors to interact with their friends and also for the brand to increase its reach among its target youth segment.

Have you experienced the Levi’s® website and its new online catalog section? If not, do visit http://www.levi.co.in/collection/.

But, this is a challenge that Interakt has thrived on over the last several months, providing Levi’s® APD its digital services towards the rolling out of global campaigns across different countries in the region. This has included monitoring and analyzing Levi’s® social media properties and the brand websites analytics for individual countries.

Another strategic yet complex move by Levi’s® during this period has been the consolidation of all its country FaceBook pages onto one global FaceBook page. With the global FaceBook page being maintained through the social media tool ‘Context Optional’, Interakt had the opportunity to work with regional representatives across the region, providing support right from planning to implementation and training on the usage of the new social media platform.

With more such number of interesting and exciting marketing initiatives in the pipeline, Interakt looks forward to its continued association with Levi’s®.

Visit the Levi’s® FaceBook .

With over 60 years of experience in the region, SATS had undertaken to breaking new grounds with a new branding philosophy. Realizing the importance of an online identity at this stage, SATS called upon Interakt to build it a website that best represents its new branding image as well its ever-expanding capabilities.

Rising to the challenge, Interakt has delivered to SATS, a world-class website that resonates with its new branding philosophy, while also making the website visit a new journey in user experience for SATS’ varied target audiences. Built on Sharepoint 2010, an enterprise content management system platform, the website will be managed by SATS business divisions themselves, through workflows configured for the organizational flow of new content, that will ensure that the site is not only attractive, but also remains ‘fresh’ and current at all times.

To experience the new SATS branding online, visit www.sats.com.sg

Over the recent months, SpiritzandMore.com had gotten its members a virtual front seat at premier events such as the IPL Signature After Match Parties, the Signature Derby, Black Dog comedy evenings, Pub Rock fests and innumerable fashion shows across Delhi, Mumbai and other cities in India. Besides covering these events comprehensively across the portal, Facebook and Twitter, SpiritzandMore.com has also given away a hoard of free tickets to these events as well as other attractive prizes to the winners and participants of various contests.

With the yearly calendar filled choc-a-bloc with high-octane events  and still more great ideas to come, catering to the interests of the burgeoning youth population, Spiritzandmore.com looks set to increase its fan base a 100% more over the next few months.

If you have not already been part of this exciting journey, click on www.spirtzandmore.com to join us now!

With innovative solutions for numerous industries, Nalco depends on an extensive set of online applications to support its sales, process management and monitoring activities. As part of the initiative to bring these disparate applications under a common framework, Nalco has roped in Interakt as its digital partner to re-engineer and standardize its online user interfaces, incorporating best practices to make them more accessible and intuitive for users. In addition, Interakt is also involved in the technical design and development of the next phases of these applications falling within Nalco’s integrated framework.

Besides this initiative to service Nalco’s automation and process management, Interakt has also been leveraging its digital creativity in developing a number of sales tools, demo videos and interactive presentations, in order to raise awareness of Nalco as a company and its solutions.

With more such creative and technology projects in the pipeline, Interakt looks forward to a long and rewarding relationship with Nalco.

For, besides the re-engineering of specific sections of the online user experience, Interakt has also been tasked with setting up a robust email marketing platform that can be used for both internal communication across business units as well as external communication for reaching out to YES subscribers for account information updates and ad-hoc marketing initiatives.

Concurrent to the streamlining of YES’ online user experience, Interakt will also be working on refreshing its mobile touch point user interfaces, given the high rate of mobile interaction with subscribers and integrated internal applications that will facilitate efficient processing and management of services.

Having just commenced, these initiatives are expected to be developed and implemented over the next couple of quarters.

Starting out as a cozy chill out corner, for the urban and youth audiences in the country, it initially offered contemporary content on spirits, fashion and exclusive coverage of five-star events such as the ‘Signature Bold & Beautiful IPL Nights’. However, with the growth of its community, it has since transformed into an online hub of activity encompassing fashion, music, lifestyle and even comedy!

Viral online engagements such as the ‘White Mischief Gals’ campaign, exclusive event coverage such as the ‘Black Dog Comedy Evenings with Colin & Brad’, exciting contests and interesting information have been packaged with some strong doses of creativity, to make not only the portal, but also its Facebook and Twitter accounts, a ‘sticky’ destination.

An eventful calendar ahead, filled with more USL events, a whole list of planned activities and the approaching festive season, all look set to push SpiritzandMore.com across bigger milestones, offering its members more fun, more parties and more Spiritz!

If you’re not in by now, get into the ‘spiritz’ at www.spiritzandmore.com.