SpiritzandMore.com, a digital initiative by Interakt in India, with the support of United Spirits Limited, crossed a major milestone this week, when its membership zoomed past a 25,000, within the first few months of its launch.

Starting out as a cozy chill out corner, for the urban and youth audiences in the country, it initially offered contemporary content on spirits, fashion and exclusive coverage of five-star events such as the ‘Signature Bold & Beautiful IPL Nights’. However, with the growth of its community, it has since transformed into an online hub of activity encompassing fashion, music, lifestyle and even comedy!

Viral online engagements such as the ‘White Mischief Gals’ campaign, exclusive event coverage such as the ‘Black Dog Comedy Evenings with Colin & Brad’, exciting contests and interesting information have been packaged with some strong doses of creativity, to make not only the portal, but also its Facebook and Twitter accounts, a ‘sticky’ destination.

An eventful calendar ahead, filled with more USL events, a whole list of planned activities and the approaching festive season, all look set to push SpiritzandMore.com across bigger milestones, offering its members more fun, more parties and more Spiritz!

If you’re not in by now, get into the ‘spiritz’ at www.spiritzandmore.com.