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Sentiment analysis: the next step for digital marketers

Consider that 75,000 new blogs are created daily* with 1.2 million new posts each day, add in Facebook posts, Twitter feeds, online reviews, and all the other ways people express their views online, and the volume of opinions becomes overwhelming. Can a company really monitor and use all those customer reactions strewn across the web? Absolutely. With the right technology and marketing team, any company can incorporate customers’ feedback into their business model. How? Sentiment analysis.

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  • 25 Sep
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Native advertising: an overlooked tool in the digital marketing toolbox

How many people really take the time to read online advertisements anymore? If anything, most people see online ads as an annoyance that clutters up web pages and gets in the way of the content. It makes you wonder why companies continue to advertise this way—and if it even works.

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  • 25 Sep
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Fashion forward: apps in fashion retailing

If you think apps are only for playing games and scanning QR codes, think again. Several apps in the retail space today take shopaholics on a virtual shopping spree where they can visually explore the stores and try out as many different products as they wish. These apps have succeeded where many others have faltered—making e-commerce a highly personalized, truly interactive experience....

  • 19 Feb
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Three lessons about e-learning from the marketing department (really?)

Corporate training professionals often appear puzzled when they discover that Interakt, a digital marketing agency, also offers courseware development services. The connection between marketing and training makes sense once they think about it....

  • 29 Jan
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Mind the gap

On almost any given day, social media details some shocking examples of how employees have broken the promises their brands make. From Dave Caroll’s literal “broken promise” experience in “United breaks guitars” to the video of Domino’s employees purposefully contaminating pizzas, lousy customer experiences have caused serious consequences for brands across virtually all industries....

  • 12 Dec
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Keeping up social customer service SLAs

The demand for social media customer service is so high that brands like Ford have a dedicated Twitter handle for customer service. Even though conventional customer service methods like phone or email support offer real-time SLAs, consumers continue to flock to social media communities with the hope of finding immediate solutions. In a recent survey conducted by Interakt, ...

  • 26 Nov
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