With us


Empowering the sales team with engaged sales training

PMO Team,    11 Jun 2010
Empowering the sales team with engaged sales training


HP’s storage media division, a market leader across the world, aims to help businesses streamline their data protection processes. All players in the storage media market use the same underlying technology. As a result, large sections of HP’s own sales force, particularly channel partners, had little awareness of how HP storage media products are better and more cost-effective than those from most other competitors, resulting in most sales being heavily dependent on pricing rather than the true value of the product.




HP realized that an effective channel to communicate the “HP advantage” was essential to ensure that it maintained and increased its market leadership in the region.


HP’s stringent quality measures are what differentiate its brand from all others. Its rigorous testing procedures have resulted in its tapes registering one of the industry’s lowest bit error rates. This in turn translates to better reliability and quality, making HP a cost-effective choice..

Making partners aware of these advantages and encouraging retention, and doing it in an engaging manner, formed the core of Interakt’s online training strategy for meeting HP’s objectives.


Besides covering factual information on the market landscape, HP’s product range, and competitive analysis, Interakt demonstrated its originality in incorporating the practical application of this knowledge in sales pitches via two short interactive videos, all delivered as Engaged Learning modules online.

The videos presented enactments of a sales pitch for different verticals by two salesmen with contrasting styles, interspersed with moments of comedy and serious facts, engaging the audiences while imparting the technique of selling HP storage media. The videos also had interactive functions through which the audiences could gather printable “notes” on important information used as part of the video. for printing.


  1. 12 Jul 2011 at 7:44 am / Reply

    I like the helpful information you provide in your articles. I will bookmark your blog and check again here frequently. I’m quite sure I’ll learn many new stuff right here! Good luck for the next!

    12 Jul, 2011 at 07:44 am
  2. 10 Jan 2011 at 7:25 pm / Reply
    What is Rent to Own

    I like this info shown and it has given me some sort of commitment to succeed for some reason, so thank you.

    10 Jan, 2011 at 07:25 pm
  3. 06 Nov 2010 at 6:21 pm / Reply

    Hi, for some reason when I place your feed into google reader, it won?t work. Can you give me the RSS link just to be sure I?m using the most appropriate one?

    06 Nov, 2010 at 06:21 pm
  4. 05 Nov 2010 at 6:40 pm / Reply
    viagra cialis

    It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why
    their is a problem in the first place

    05 Nov, 2010 at 06:40 pm
  5. 25 Oct 2010 at 1:26 am / Reply

    Hello. Great job. I did not expect this on a Wednesday. This is a great story. Thanks!

    25 Oct, 2010 at 01:26 am

Leave a comment

 (Ex: http://example.com)

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>