Renowned for quality infrastructure and lifestyle environments catering to business, Ascendas has an excellent track record as Asia’s premier developer and manager of business space solutions. Ascendas’s real estate portfolio includes award-winning science, business, and industrial parks, and customized developments for a host of industries. The company is present in more than 30 cities in 10 countries including key markets such as Singapore, India, China, South Korea, Vietnam, Malaysia, and the Philippines.
Ascendas wanted to increase their online traffic with the objective of getting more leads. SEO was a natural tool for this task as it was something Ascendas had not looked at in the past. When Interakt assessed their website it needed quite a bit of work to bring it up to an acceptable level of optimization.
Ascendas has several commercial properties available for rental across several countries and cities in the region. Its online visitors, who were the potential leads, originated from around the world, especially the developed economies trying to set up operations in the high growth region.
Making it easier for the target audience to locate the right rental properties and funneling the search intent into actionable leads was the key objective of this initiative.
Interakt proposed a three-phase approach to Ascendas:
A combination of Interakt’s proprietary tools and methodology were deployed in the process. Apart from standard methods like meta tagging, link building, content optimization etc. Interakt focused on implementing “long tail” keyphrase techniques to get substantially better results in a short time frame.