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Three lessons about e-learning from the marketing department (really?)

Corporate training professionals often appear puzzled when they discover that Interakt, a digital marketing agency, also offers courseware development services. The connection between marketing and training makes sense once they think about it....

  • 29 Jan, 2014
Mind the gap

On almost any given day, social media details some shocking examples of how employees have broken the promises their brands make. From Dave Caroll’s literal “broken promise” experience in “United breaks guitars” to the video of Domino’s employees purposefully contaminating pizzas, lousy customer experiences have caused serious consequences for brands across virtually all industries....

  • 12 Dec, 2013
Keeping up social customer service SLAs

The demand for social media customer service is so high that brands like Ford have a dedicated Twitter handle for customer service. Even though conventional customer service methods like phone or email support offer real-time SLAs, consumers continue to flock to social media communities with the hope of finding immediate solutions. In a recent survey conducted by Interakt, ...

  • 26 Nov, 2013
Educate and engage with customers via blogs

Are you among the two-thirds of marketers who believe blogs play a critical role in building your business? Do your blogs attract more customers? Is your blog heavy on information and light on self promotion? ...

  • 22 May, 2013
Living in a glass house

Social media shines a new light of transparency on business behavior

With the omnipresent eye of social media tracking every move a brand makes, businesses can no longer sustain brand strength with window-dressing ...

  • 20 Apr, 2013