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Educate and engage with customers via blogs

Are you among the two-thirds of marketers who believe blogs play a critical role in building your business? Do your blogs attract more customers? Is your blog heavy on information and light on self promotion? ...

  • 22 May, 2013
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Hashtags on Facebook: more than symbolic, good for business.

Facebook’s plan to incorporate hashtags—a  practice popularized by Twitter—looks like a very smart business move, both for the social media giant and its advertisers. Putting a hashtag in front of word or phrase makes it ...

  • 15 Mar, 2013
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Just tap it: creative uses for NFC technology

Have you ever flipped through a magazine and wanted to place an order immediately for that one-of –a-kind product in the ad? Or visited a museum and wondered what the artist was thinking when she created that extraordinary painting? ...

  • 06 Feb, 2013
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Say hello to responsive web design

Two years ago, responsive web design made barely a blip on the digital marketing radar screen. Today, industry analysts and digital marketers sing its praises for providing a rich experience whether the user accesses a website from a desktop, a smartphone, or a tablet....

  • 06 Feb, 2013
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Once upon a time

From the dawn of human history, stories and learning have always gone hand in hand. Cave dwellers scratched pictures into rocks to demonstrate hunting prowess. ...

  • 08 Jan, 2013
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And the award goes to…
Presenting the Marketing Excellence Awards  Singapore 2012

In the best tradition of awards program, this year’s Marketing Excellence Awards ceremony ...

  • 12 Dec, 2012
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