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Playing the accordion

My heart sinks whenever I have to complete an online form. I hate to lean into my laptop for what seems like eternity, filling out a mundane form, squinting my eyes to differentiate between O and D in question 53A.
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  • 12 Dec, 2012
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Behind the scenes with Flo & Oz: engaged learning at work.

It was my first big assignment at Interakt. Nalco, a leading water treatment and environmental services company and one of our top clients, had just launched a cutting-edge product and had asked Interakt ...

  • 07 Dec, 2012
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Between the crowd and the chosen

Author Scott Berkun wrote in one of his essays that optimal design is a myth. Web design is controlled by several factors, so when designers try to satisfy one criterion, it might affect other aspects of the design as well. ...

  • 01 Jun, 2012
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Now, is that good marketing advice? Aren’t we supposed to say enough and more about what we may, could, want to, or do really sell, offer, promote? In an ideal world, yes. ...

  • 21 May, 2012
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Social media—is it just a fad?

Not a day passes by without hearing about one brand or the other launching their social media initiative. Some seem to be in a big hurry to “be there” and are eventually abandoning the program, ...

  • 08 Oct, 2009
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In this age of ubiquitous connectivity and 24/7 communication, one frequently hears the term “information overload,” and rightfully so. The constant simulation via a variety of media all around us—mobile phones, web,...

  • 29 Jul, 2009
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