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Mobile apps move consumers to action

Do branded mobile apps have more power to push consumers to take action than conventional digital marketing tactics? There’s no single answer, but the multitude of branded apps available in the market indicates ...

  • 18 Apr, 2013
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Hashtags on Facebook: more than symbolic, good for business.

Facebook’s plan to incorporate hashtags—a  practice popularized by Twitter—looks like a very smart business move, both for the social media giant and its advertisers. Putting a hashtag in front of word or phrase makes it ...

  • 15 Mar, 2013
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And the award goes to…
Presenting the Marketing Excellence Awards  Singapore 2012

In the best tradition of awards program, this year’s Marketing Excellence Awards ceremony ...

  • 12 Dec, 2012
  • 1 comments
Between the crowd and the chosen

Author Scott Berkun wrote in one of his essays that optimal design is a myth. Web design is controlled by several factors, so when designers try to satisfy one criterion, it might affect other aspects of the design as well. ...

  • 01 Jun, 2012
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Now, is that good marketing advice? Aren’t we supposed to say enough and more about what we may, could, want to, or do really sell, offer, promote? In an ideal world, yes. ...

  • 21 May, 2012
  • 0 comments
Singapore University of Technology and Design (SUTD)

Background

The Singapore University of Technology and Design (SUTD) is established in collaboration with MIT, with the mission to advance knowledge and nurture technically grounded leaders and innovators to serve societal needs. ...

  • 11 Jun, 2010
  • 3 comments