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Sentiment analysis: the next step for digital marketers

Consider that 75,000 new blogs are created daily* with 1.2 million new posts each day, add in Facebook posts, Twitter feeds, online reviews, and all the other ways people express their views online, and the volume of opinions becomes overwhelming. Can a company really monitor and use all those customer reactions strewn across the web? Absolutely. With the right technology and marketing team, any company can incorporate customers’ feedback into their business model. How? Sentiment analysis.

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  • 25 Sep, 2014
  • 0 comments
Native advertising: an overlooked tool in the digital marketing toolbox

How many people really take the time to read online advertisements anymore? If anything, most people see online ads as an annoyance that clutters up web pages and gets in the way of the content. It makes you wonder why companies continue to advertise this way—and if it even works.

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  • 25 Sep, 2014
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To affinity and beyond

Affinity marketing has become a core business strategy for many leading brands. They leverage their combined, complementary strengths to drive new campaigns, widen customer bases, and fuel business growth. They share assets, customer channels, and communication vehicles for the mutually rewarding goal of creating lasting value for their brands and their consumers....

  • 08 Nov, 2013
  • 0 comments
And the award goes to…
Presenting the Marketing Excellence Awards  Singapore 2012

In the best tradition of awards program, this year’s Marketing Excellence Awards ceremony ...

  • 12 Dec, 2012
  • 1 comments
SEO for Ascendas

Background

Renowned for quality infrastructure and lifestyle environments catering to business, Ascendas has an excellent track record ...

  • 11 Jun, 2010
  • 51 comments

Background

Levi Strauss & Co., one of the most popular apparel brands in the world, with a large market in India and an established presence of over 250 stores across the country, wanted to roll out a new customer loyalty ...

  • 11 Jun, 2010
  • 26 comments