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Mobile apps move consumers to action

Do branded mobile apps have more power to push consumers to take action than conventional digital marketing tactics? There’s no single answer, but the multitude of branded apps available in the market indicates ...

  • 18 Apr, 2013
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Is it “everything at once” or does it need a second look?

“As cool as a tree, as warm as the sun, as sweet as sugar.” The familiar Windows 8 jingle claims that the operating system encapsulates all of this—and quite a bit more—all “at once.” As promising as the song may sound, ...

  • 02 Jan, 2013
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Playing the accordion

My heart sinks whenever I have to complete an online form. I hate to lean into my laptop for what seems like eternity, filling out a mundane form, squinting my eyes to differentiate between O and D in question 53A.
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  • 12 Dec, 2012
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Before I talk about the new phase of learning, a brief peep into the past will explain how learning has evolved over the years. In the beginning, audience existed. But it never exercised its role. ...

  • 08 Feb, 2009
  • 62 comments