With us


Before I talk about the new phase of learning, a brief peep into the past will explain how learning has evolved over the years. In the beginning, audience existed. But it never exercised its role. ...

  • 08 Feb, 2009
Between the crowd and the chosen

Author Scott Berkun wrote in one of his essays that optimal design is a myth. Web design is controlled by several factors, so when designers try to satisfy one criterion, it might affect other aspects of the design as well. ...

  • 01 Jun, 2012
Native advertising: an overlooked tool in the digital marketing toolbox

How many people really take the time to read online advertisements anymore? If anything, most people see online ads as an annoyance that clutters up web pages and gets in the way of the content. It makes you wonder why companies continue to advertise this way—and if it even works.


  • 25 Sep, 2014
Sentiment analysis: the next step for digital marketers

Consider that 75,000 new blogs are created daily* with 1.2 million new posts each day, add in Facebook posts, Twitter feeds, online reviews, and all the other ways people express their views online, and the volume of opinions becomes overwhelming. Can a company really monitor and use all those customer reactions strewn across the web? Absolutely. With the right technology and marketing team, any company can incorporate customers’ feedback into their business model. How? Sentiment analysis.


  • 25 Sep, 2014
Behind the scenes with Flo & Oz: engaged learning at work.

It was my first big assignment at Interakt. Nalco, a leading water treatment and environmental services company and one of our top clients, had just launched a cutting-edge product and had asked Interakt ...

  • 07 Dec, 2012
Empowering the sales team with engaged sales training


HP’s storage media division, a market leader across the world, aims to help businesses streamline their data protection processes. ...

  • 11 Jun, 2010