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Before I talk about the new phase of learning, a brief peep into the past will explain how learning has evolved over the years. In the beginning, audience existed. But it never exercised its role. ...

  • 08 Feb, 2009
  • 62 comments
Sentiment analysis: the next step for digital marketers

Consider that 75,000 new blogs are created daily* with 1.2 million new posts each day, add in Facebook posts, Twitter feeds, online reviews, and all the other ways people express their views online, and the volume of opinions becomes overwhelming. Can a company really monitor and use all those customer reactions strewn across the web? Absolutely. With the right technology and marketing team, any company can incorporate customers’ feedback into their business model. How? Sentiment analysis.

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  • 25 Sep, 2014
  • 0 comments
Behind the scenes with Flo & Oz: engaged learning at work.

It was my first big assignment at Interakt. Nalco, a leading water treatment and environmental services company and one of our top clients, had just launched a cutting-edge product and had asked Interakt ...

  • 07 Dec, 2012
  • 0 comments
Empowering the sales team with engaged sales training

Background

HP’s storage media division, a market leader across the world, aims to help businesses streamline their data protection processes. ...

  • 11 Jun, 2010
  • 6 comments
Playing the accordion

My heart sinks whenever I have to complete an online form. I hate to lean into my laptop for what seems like eternity, filling out a mundane form, squinting my eyes to differentiate between O and D in question 53A.
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  • 12 Dec, 2012
  • 0 comments
Three lessons about e-learning from the marketing department (really?)

Corporate training professionals often appear puzzled when they discover that Interakt, a digital marketing agency, also offers courseware development services. The connection between marketing and training makes sense once they think about it....

  • 29 Jan, 2014
  • 0 comments