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Just tap it: creative uses for NFC technology

Have you ever flipped through a magazine and wanted to place an order immediately for that one-of –a-kind product in the ad? Or visited a museum and wondered what the artist was thinking when she created that extraordinary painting? ...

  • 06 Feb, 2013
Power to the people – John Lennon

Have you ever listened to a feel-good song, only to hear it humming in your head? Well, Interakt’s Annual Meet had the same effect on its employees. You just have to listen to their opinions ...

  • 21 Jun, 2012
Experiential creative

Imagine you have a micro-chip embedded in your skin. It contains all your data—physical and psychological. It has all your preferences, what you’ve bought in the last month, or even your entire life. ...

  • 08 Jun, 2009
Once upon a time

From the dawn of human history, stories and learning have always gone hand in hand. Cave dwellers scratched pictures into rocks to demonstrate hunting prowess. ...

  • 08 Jan, 2013
Mind the gap

On almost any given day, social media details some shocking examples of how employees have broken the promises their brands make. From Dave Caroll’s literal “broken promise” experience in “United breaks guitars” to the video of Domino’s employees purposefully contaminating pizzas, lousy customer experiences have caused serious consequences for brands across virtually all industries....

  • 12 Dec, 2013
Keeping up social customer service SLAs

The demand for social media customer service is so high that brands like Ford have a dedicated Twitter handle for customer service. Even though conventional customer service methods like phone or email support offer real-time SLAs, consumers continue to flock to social media communities with the hope of finding immediate solutions. In a recent survey conducted by Interakt, ...

  • 26 Nov, 2013