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Fashion forward: apps in fashion retailing

If you think apps are only for playing games and scanning QR codes, think again. Several apps in the retail space today take shopaholics on a virtual shopping spree where they can visually explore the stores and try out as many different products as they wish. These apps have succeeded where many others have faltered—making e-commerce a highly personalized, truly interactive experience....

  • 19 Feb, 2014
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Hashtags on Facebook: more than symbolic, good for business.

Facebook’s plan to incorporate hashtags—a  practice popularized by Twitter—looks like a very smart business move, both for the social media giant and its advertisers. Putting a hashtag in front of word or phrase makes it ...

  • 15 Mar, 2013
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Say hello to responsive web design

Two years ago, responsive web design made barely a blip on the digital marketing radar screen. Today, industry analysts and digital marketers sing its praises for providing a rich experience whether the user accesses a website from a desktop, a smartphone, or a tablet....

  • 06 Feb, 2013
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Microsoft has been looking to sell Razorfish, the digital agency it acquired through its $6 billion purchase of ad services holding company aQuantive in 2007. Publicis Groupe, the world’s second largest media agency, ...

  • 11 Aug, 2009
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And the award goes to…
Presenting the Marketing Excellence Awards  Singapore 2012

In the best tradition of awards program, this year’s Marketing Excellence Awards ceremony ...

  • 12 Dec, 2012
  • 1 comments
Educate and engage with customers via blogs

Are you among the two-thirds of marketers who believe blogs play a critical role in building your business? Do your blogs attract more customers? Is your blog heavy on information and light on self promotion? ...

  • 22 May, 2013
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