Loading...

Connect:
With us

Blog

Living in a glass house

Social media shines a new light of transparency on business behavior

With the omnipresent eye of social media tracking every move a brand makes, businesses can no longer sustain brand strength with window-dressing ...

  • 20 Apr, 2013
  • 0 comments

Human civilization has seen many ages. Each age was named after the material that was used the most during that time period. First was the Stone Age. The Bronze Age was next, ...

  • 22 Mar, 2009
  • 23 comments
Mobile apps move consumers to action

Do branded mobile apps have more power to push consumers to take action than conventional digital marketing tactics? There’s no single answer, but the multitude of branded apps available in the market indicates ...

  • 18 Apr, 2013
  • 0 comments
To affinity and beyond

Affinity marketing has become a core business strategy for many leading brands. They leverage their combined, complementary strengths to drive new campaigns, widen customer bases, and fuel business growth. They share assets, customer channels, and communication vehicles for the mutually rewarding goal of creating lasting value for their brands and their consumers....

  • 08 Nov, 2013
  • 0 comments
Making Waterscrumfall work

Combining Scrum and Waterfall methodologies for software development can strike a happy medium between traditional and Agile approaches. Though experts disagree about the combined model, referred to as Waterscrumfall, ...

  • 27 Feb, 2013
  • 0 comments
Between the crowd and the chosen

Author Scott Berkun wrote in one of his essays that optimal design is a myth. Web design is controlled by several factors, so when designers try to satisfy one criterion, it might affect other aspects of the design as well. ...

  • 01 Jun, 2012
  • 0 comments