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And the award goes to…
Presenting the Marketing Excellence Awards  Singapore 2012

In the best tradition of awards program, this year’s Marketing Excellence Awards ceremony ...

  • 12 Dec, 2012
  • 1 comments
Educate and engage with customers via blogs

Are you among the two-thirds of marketers who believe blogs play a critical role in building your business? Do your blogs attract more customers? Is your blog heavy on information and light on self promotion? ...

  • 22 May, 2013
  • 0 comments
Living in a glass house

Social media shines a new light of transparency on business behavior

With the omnipresent eye of social media tracking every move a brand makes, businesses can no longer sustain brand strength with window-dressing ...

  • 20 Apr, 2013
  • 0 comments

Human civilization has seen many ages. Each age was named after the material that was used the most during that time period. First was the Stone Age. The Bronze Age was next, ...

  • 22 Mar, 2009
  • 23 comments
Mobile apps move consumers to action

Do branded mobile apps have more power to push consumers to take action than conventional digital marketing tactics? There’s no single answer, but the multitude of branded apps available in the market indicates ...

  • 18 Apr, 2013
  • 0 comments
To affinity and beyond

Affinity marketing has become a core business strategy for many leading brands. They leverage their combined, complementary strengths to drive new campaigns, widen customer bases, and fuel business growth. They share assets, customer channels, and communication vehicles for the mutually rewarding goal of creating lasting value for their brands and their consumers....

  • 08 Nov, 2013
  • 0 comments