Loading...

Connect:
With us

Capabilities

Building strong brands through the power of digital communications.

Building strong brands through the power of digital communications

Content Marketing

Visibility, reach, purchase decisions—content matters more than ever

The results tell the story. Company sites with blogs generate 55% more visitors and 97% more indexed links. Surveys show that social media content improves marketing effectiveness, and quality of content influences purchase decisions.

Whether it's B2B or B2C, content has become a strategic tool for savvy marketers and a competitive advantage for those who do it well.

Company sites with blogs generate

  • 55

    %

    more visitors

Cut through the clutter with insight and relevance, not interruption

In an oversaturated marketplace, consumers find themselves constantly bombarded by an avalanche of messages. Interakt helps you to cut through the clutter with content marketing as a key component of an integrated marketing strategy.

Cut through the clutter with insight and relevance, not interruption
Develop Relevant Brand Content
  • Social media: Facebook posts, tweets, videos, apps
  • Newsletters: B2E, B2B, B2C
  • PR: articles, blogs
Push User-Generated Conversations
  • User reviews
  • Polls
  • Forums
  • Other user-generated content
Drive Strategic Third-Party Collaboration
  • Sponsored content
  • Content partnerships

Our integrated approach

We focus on audience development, incorporating a blend of search and social sharing with the right mix of paid media to achieve optimal distribution and extended usage.

  • Engage

  • Optimize and Monitor

  • Create

  • Discuss

  • Promote

  • Engage
  • Optimize & Monitor
  • Create
  • Discuss
  • Promote

Our process

Our outcomes-focused 5D development process ensures that our client engagement teams remain focused on your business objectives at every step from discovery to deployment.

  • Develop
    Develop
    Identifying brand-relevant subject matter and turning it into well-written, dynamic, and sharable content
  • Curate
    Curate
    Gathering and organizing other available content around common, brand-relevant themes.
  • Create
    Create
    Blog posts Articles Page/site copy Creating keyword-rich communications vehicles White papers FAQs Case studies
  • Publish/share
    Publish/Share
    Blog posts Articles Page/site copy Sharing content where your audience goes White papers FAQs Case studies
  • Extend
    Extend
    Extending the life of your content by ensuring it is available and ready for others to curate and publish

More capabilities