Capabilities
Building strong brands through the power of digital communications.
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Interactivity, functionality, performance. These are the essential elements and the guiding principles for ensuring totally satisfying user experiences for real people in the real world. That's what Interakt delivers with our world-class usability study and research services.
We go beyond the expected, addressing social platform integration, responsive design, and cross-platform consistency to give you confidence that your digital properties deliver a personalized, satisfying user experience every time.
Most companies say they’re committed to delivering the best online user experience possible, yet only
conduct any online UX testing.
Interakt identifies and bridges the gaps between your audience's expectations and your digital property's performance with a rigorous user-focused process for testing and evaluating every dimension critical to the user experience—technology, content, business objectives, and brand consistency.
Our expertise across different levels of usability design and testing methodologies helps ensure the optimal user experience at every stage of development—from concepts to fully deployed digital properties.
| User needs and site objectives | Ethnography, contextual inquiry, and surveys |
| Functional specifications and content requirements | Task analysis, mental model, and personas |
| Interaction design, information architecture | Card sorting and scenarios |
| Interface, navigation, and information design | Cognitive walkthroughs, user testing, and heuristic evaluation |
| Visual design | User testing and heuristic evaluation |
