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Case Study

Estée Lauder Companies

Mobile app, internal communications
Estée Lauder Companies

A customized view of real-time sales

The Challenge

  • Create a sales reporting mechanism for middle- and senior-level sales managers on the go.
  • Make critical performance information available to top management on demand.
  • Deliver region-specific information directly from the sales database in real time.
  • Display relevant information customized to users' wants and needs.
A customized view of real-time sales

The Interakt Solution

Sales data on the move

Sales data on the move

For Estée Lauder's busy, on-the-go managers and executives, Interakt designed and developed an iPAD application using the most up-to-date mobile technologies, including HTML5, to extract country-specific data from the firm's consolidated database and report it in formats tailored to the users' needs and preferences.

Dashboards for driving performance improvement

Inspired by sophisticated mobile charting apps, Interakt's technology team built a dashboard-like interface and a structured feed to serve as inputs to populate the easy-to-read charts and visual representations of critical performance management metrics.

Dashboards for driving performance improvement
>The right information at the right time

The right information at the right time

To give executives and managers access to the information they want when they want it, the mobile reports start with a summary view of sales performance data and allow the user to progressively drill down to the most granular details.

The Results

  • Initially piloted in the Korean market, the mobile application has been adopted by C-level executives across the Asia Pacific region.
  • The app was rated “High” on look-and-feel, navigation, and interactivity during usability studies.

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