Living Levi's® "pioneering spirit" inside out
The Challenge
- Ensure that the Levi's® in-store retail experience exemplifies the Go Forth™ messaging of the brand's first-ever global campaign and that all retail staff members understand the campaign message and their role in bringing it to life in-store.
- Develop a training platform that engages retail staff members, monitors participation, rewards performance, and encourages peer interaction.
- Train staff in the techniques of "consultative" selling to specific segments—young adult males and women searching for the perfect jeans.