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Case Study

Levi's®

CRM strategy and affinity program
Levi's®

Keeping Levi's® loyalists in the loop with members-only privileges

The Challenge

  • Bring Levi's® high-level customer relationship strategy to life with analytics and highly focused tactical execution.
  • Build and sustain loyalty and enthusiasm through ongoing interaction with the brand, exclusive rewards, and relevant content.
  • Focus Levi's® online presence and digital communications on creating brand affinity and continuously reinforcing the brand promise.
The Challenge

The Interakt Solution

Exclusive access and members-only privileges

Exclusive access and members-only privileges

Interakt conceived and developed the Levi's® Loop program, an online brand affinity program where membership means more than rewards. Being in the "Loop" means staying up to the minute with interactive communication about sneak product previews, special offers, exclusive invitations to fashion-focused events. Members also earn points with every purchase, which they can redeem for merchandise and more.

Personalized communication from the start

Newly enrolled members immediately receive a digital welcome kit with complete information on all the rewards and privileges of membership. Regular eDMs and newsletters keep members informed of their Levi's® Loop transactions, latest promotions, reminders to redeem points, and membership renewals and upgrades.

Personalized communication from the start
Driving traffic and membership online and off

Driving traffic and membership online and off

Strategically placed online banners with the brand-focused message, "Wear what you love and get rewarded," increased program visibility and drove website traffic. In-store components and multi-channel marketing collateral—danglers, tent cards, and signage—rounded out the comprehensive campaign. Integration with Remark, the in-store POS system, ensured a unified member experience.

Staying in the loop—affinity on the go

To sustain continuous two-way communication, Interakt designed and developed an integrated mobile information channel to deliver pre-release news about products launches, fashion scoops, and product promotions and updates on membership privileges and status.

Staying in the loop—affinity on the go

The Results

  • 100,000+ registered Levi's® Loop members in one city in just the first 2 months.
  • Eight percent increase in retail store footfalls.

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