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Case Study

United Spirits Limited (USL) Spriritzandmore.com

Digital strategy, portal, community development, mobile app
New York City Economic Development Corporation

Bringing the party—and a global brand—to life online.

The Challenge

  • Increase awareness, loyalty, and online engagement among upwardly mobile, socially active young adults across USL's extensive line of segment-leading alcoholic beverage brands.
  • Deliver high-impact messages despite the daunting barrier posed by India's stringent regulations banning alcoholic beverage advertising in any form (TV, radio, print, outdoor).
Polishing the Big Apple's image as a robust environment for businesses to flourish.

The Interakt Solution

Positioning brand as lifestyle

Positioning brand as lifestyle

Interakt strategized, concepted, and developed a complete lifestyle-focused, multi-faceted digital solution guaranteed to appeal to the primary target—the party crowd of lifestyle-conscious young adults—with relevant, brand-related content and consistent messaging: Be the life of the party, enjoy our brands, and consume them responsibly.

An exclusive invitation to party

The digital hub of the strategy, a community portal aptly named spiritzandmore.com, provided a one-stop source for the latest—often exclusive—information on the party scene, high-profile events, fashion, entertainment, lifestyle, and more through blogs, articles, reviews, videos, and photo galleries.

An exclusive invitation to party

The party comes to life

Meaningful content delivered through social platforms encouraged audience participation and fuelled rapid growth with sharing and collaboration across all lifestyle-related areas—from how to mix cocktails and entertain at home to the latest buzz on clubs, celebrities, fashion, events, and more.

The party comes to life

Living the lifestyle on the go

An exclusive and innovative mobile app offered an on-the-go, go-to source for location-based information on parties, events, special offers, and other related content that would appeal to the tastes and interests of the young, hip crowd—the brand's primary audience.

Living the lifestyle on the go

The Results

  • +
    members to date
  • %
    repeat visitors
  • min+
    spent average on portal

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