Marriott Launches Wedding Microsite with Interakt
28 Sep 2016
The wedding market in India is estimated to be around Rs.100,000 crores, in which hotels and related services industry alone takes home about Rs.5,000 crores. Given this potential, Marriott India has embarked on a targeted strategy to leverage its niche offerings and properties, to deliver an exclusive, five star wedding experience.
One of the first steps in this journey undertaken by Interakt has been the design and development of an interactive wedding site for the brand. The contemporary site showcasing Marriott’s premier locations, facilitates a hassle-free wedding experience starting from enquiry to booking, thematic planning and even publishing of post-wedding digital albums.
“The goal was to set the stage for what Marriott eventually wants to offer holistically in the weddings segment from a brand perspective. We included the best of wedding traditions, fashion, and honeymoon destinations all in one site in order to give visitors a very tangible representationof all that’s to to come.” Said Redickaa Subrammanian, CEO, Interakt
The Marriott brand, long known for creating the best of memories for its guests across the globe, has already found its mark with the site visitors who find it ‘amazing’ and ‘very impressive’. Just launched, the wedding site looks set to attract a lot of traffic during the upcoming wedding seasons in the country….