The Jewel Box at Mount Faber gets a virtual makeover
23 Mar 2010
The Jewel Box is one of Singapore’s most iconic tourist spots, situated at the top of Mount Faber, resting amongst the lush foliage with breathtaking views of the harbor. It is a part of Mount Faber Leisure Group’s strategic direction to add vibrancy to Singapore’s Southern precinct, setting it distinctly apart from other local attractions as a one-of-a-kind destination.
Wanting to give The Jewel Box and its website a bit more luster, the Group turned to Interakt to revamp its existing site, creating in its place an interactive version that enhanced its image of understated elegance and sophistication. The platform needed to encompass the attraction of Mount Faber and generate interest among visitors to choose it as the preferred place to visit and enjoy the various experiences it offers.
Interakt packaged the digital experience of The Jewel Box within the 4 Es of Explore, Experience, Excite and Engage, through which the user is taken on a virtual journey of the place. The user experience comprises an amalgamation of the latest in design, interesting content, and the best in technology.
The Mount Faber website is yet another jewel in the crown of Interakt! Experience it for yourself at www.mountfaber.com.sg…