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Interakt drives WABCO’s digital presence further with responsive web design

10 May 2013


With WABCO tapping into Interakt’s expertise in the digital arena, smartphone, tablet, and laptop users can now enjoy an optimized online experience when visiting wabco-auto.com. This newly launched website maximizes the technology of responsive web design as a tool to further engage mobile audiences with information they need whenever, wherever.

A pioneer in breakthrough electronic, mechanical, and mechatronic technologies, WABCO is one of the leading global suppliers of technological solutions and control systems for the safety and efficiency of commercial vehicles. For this industrial leader, Interakt put to use its expertise in digital communications to build a stronger online platform that responds to the information needs of an expanding base of WABCO’s mobile consumers.

Designed to enable mobile browsing on smartphones and tablets running on iOS and Android operating systems, the fresh corporate website now allows customized navigation and easy access to just-in-time information on WABCO’s key products and services.

But it does not stop there.

Using the right tools is just the first step. When it comes to delivering an engaging mobile experience, Interakt had to take things a notch higher. Not only did it optimize the technology of responsive web design, it also built WABCO’s mobile website along with the strategy to gradually scale it to be an informative, visitor-centric digital platform through a user-centric design methodology.

Intuitive, engaging, and interactive, the new wabco-auto.com provides users with information at the right place, at the right time, and in the right format….

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