Being a Part Of Levi’s® APD
15 Jul 2011
Levi’s® Asia Pacific (APD) encompasses a large number of countries, multiple languages, and varied cultures, making it a complex structure to manage in terms of digital marketing.
But this is a challenge that Interakt has thrived on over the last several months, providing Levi’s® APD its digital services towards the rolling out of global campaigns across different countries in the region. This has included monitoring and analyzing Levi’s® social media properties and the brand websites analytics for individual countries.
Another strategic yet complex move by Levi’s® during this period has been the consolidation of all its country Facebook pages onto one global Facebook page. With the global Facebook page being maintained through the social media tool “Context Optional,” Interakt had the opportunity to work with regional representatives across the region, providing support right from planning to implementation and training on the usage of the new social media platform.
With more interesting and exciting marketing initiatives in the pipeline, Interakt looks forward to its continued association with Levi’s®.
Visit the Levi’s® Facebook ….