More Estée Lauder brands lead in the digital game with Interakt partnership
12 Mar 2013
Estée Lauder strengthens its digital platform as it continues its partnership with Interakt, bringing more of the beauty giant’s premium brands further ahead in the digital arena. As a company known for innovation and superior quality, Estée Lauder shows a growing commitment to integrating digital communication into its brand engagement strategies, driving its business towards building a bigger, more robust online ecosystem.
This year, Clinique teamed up with Interakt to advance its digital consumer engagement strategy. With effective synergy and innovation, the beauty brand engaged travel consumers in the Asia Pacific region through the development of full pre-tail sites and collaborative initiatives with renowned luxury e-retailers. This proactive strategy reached the audience at a touch point where their path to purchase begins, moving efforts away from the actual product shelf, and upstream to the home where consumers first access information online. This strategic pre-tail site was a first for Clinique Asia and its partners, making the brand constantly relevant among smarter consumers and in the dynamic world of e-commerce.
Other brands such as La Mer have also tapped Interakt’s expertise. The successful digital launch in Korea in 2012 drove customer acquisition and increased revenues for the premium skincare brand.
With its commitment to stay at the forefront of digital innovation, Interakt anticipates even more opportunities to help other Estée Lauder brands score big digital hits….