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Estée Lauder

Estée Lauder

Interakt's ever-broadening relationship with the Estée Lauder Companies began on two distinct fronts: 1) The brand's recognition of the high-value travel retail market and the power of digital communication and e-commerce to tap into it; and 2) the need to make critical sales information available on demand to the brand's top management.

Familiar with the work we had done with another global retail brand, Estée Lauder leveraged a wide range of Interakt's capabilities: digital marketing and e-commerce, web and mobile application development, and the technological expertise to make it all work seamlessly. The relationship we've established with the brand demonstrates once again the synergies that can be achieved when we work collaboratively with our clients on communications inside out.

Internal
  • Sales Empowerment
    • Mobile reporting
External
  • Online Media
    • Banners/eDMs/landing pages
    • Digital asset management
  • eCRM
    • Clinique Wish List
    • E-Newsletters
  • Brand Boutique Sites
    • La Mer
    • Clinique
    • Estée Lauder
    • Bobbi Brown
    • Smashbox
  • Clinique Wish List travel retail site

    Clinique Wish List travel retail site

    Developed to allow travelers to purchase products prior to actual travel and then collect them at the airport on the day of travel.

  • Estée Lauder mobile reports

    Estée Lauder mobile reports

    An iPad reporting application that made critical, region-specific sales information available to Estée Lauder's sales force.

  • La Mer boutique site

    La Mer boutique site

    A boutique site-within-a-site featuring videos and seamless transactions, designed to work with e-commerce frameworks of retailers in Korea, the United States, India, and Singapore.

  • Clinique boutique site

    Clinique boutique site

    A boutique site within a retailer's e-commerce framework featuring a complete catalog of products and social links to like or share favorite products.

  • Estée Lauder boutique site

    Estée Lauder boutique site

    An engaging boutique site developed in cooperation with Estée Lauder travel retailers in the APAC region; host site compatible, e-commerce ready.

  • Bobbi Brown boutique site

    Bobbi Brown boutique site

    Engaging and futuristic boutique resident on a retailer's website featuring a complete catalog of Bobbi Brown products and social sharing.

  • SmashBox boutique site

    Smashbox boutique site

    Developed in cooperation with a Smashbox retailer to work seamlessly within the host's e-commerce framework; incorporated social sharing features.

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