Interakt's long-standing relationship with HP, a global leader in business and information technology solutions, began with a highly successful engagement to develop an internal communications program about brand value. That engagement rapidly broadened to sales force and channel partner empowerment as well as to direct-to-consumer marketing communications.
That first project, a demonstration of Interakt's portal development capabilities, used rich media to help the sales team communicate the HP value proposition. HP leveraged our engaged learning approach to teach consultative and value-based selling and tapped our digital marketing capabilities to carry the value proposition directly to end users through an affinity program, interactive portal, and retailer brand ambassador program.
Portfolio
HP
