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HP

HP

Interakt's long-standing relationship with HP, a global leader in business and information technology solutions, began with a highly successful engagement to develop an internal communications program about brand value. That engagement rapidly broadened to sales force and channel partner empowerment as well as to direct-to-consumer marketing communications.

That first project, a demonstration of Interakt's portal development capabilities, used rich media to help the sales team communicate the HP value proposition. HP leveraged our engaged learning approach to teach consultative and value-based selling and tapped our digital marketing capabilities to carry the value proposition directly to end users through an affinity program, interactive portal, and retailer brand ambassador program.

Internal
  • Incentive Programs
    • A-Star program for partners
    • HP Elite Club program for inside sales
  • Sales Team Empowerment
    • I Love Harry
    • Storage Media with a Difference
    • The Data Vault
External
  • Online Media
    • Banners
    • eDMs
  • E-CRM
    • Customer newsletters
    • PurchasEdge CRM program for SMEs
  • Customer newsletters

    Customer newsletters

    Developed to inform customers of new products and special offers; delivered using Interakt's Resulticks email marketing engine.

  • I Love Harry engaged learning

    I Love Harry engaged learning

    Created to equip the sales team with necessary knowledge, skills, and tools to sell HP's line of high-tech printers consultatively.

  • The Data Vault engaged learning

    The Data Vault engaged learning

    Designed to drive home the "zero-errors with HP" messaging and cover essential product information in a lively, engaging, video-augmented format.

  • Storage Media with a Difference learning program

    Storage Media with a Difference learning program

    Creatively crafted, highly entertaining learning program that engages and empowers the sales force to compete on value (not price) in specific industry segments.

  • Incentive programs

    Incentive programs

    Online incentive programs that enabled channel partners and internal sales to earn, track, and redeem points earned for selling networking products.

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