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Lenovo

Lenovo

Brand positioning as a market leader and strong competitive differentiation. These were ongoing objectives in Intrakt's extended engagement as Lenovo's digital communications partner. With its sights set on leadership in the information technology market for small and medium businesses and a sequence of strategic product launches planned, Lenovo knew that a strong digital presence would be critical to its success.

Aligned with Lenovo's strategy, Interakt created highly targeted digital marketing campaigns and microsites across a range of products, and for the SMB market specifically, a community portal for business owners to seek solutions and share information on their issues of greatest concern. Multi-faceted communications helped sustain alignment between Lenovo and its channel partners.

Internal
  • Channel Empowerment
    • Lenovo newsletter program
  • Channel Reach
    • Partner kits
External
  • Online Media for SMB and Consumer Product Lines
    • Banners
    • Signatures
    • Wallpapers
    • eDMs
    • Landing pages
  • Communities
    • Lenovo Business Achievers SMB community site
  • Viral Campaigns
    • Change the Way You Do Business ThinkPad tablet campaign
  • Content Marketing
    • Interactive user stories for ThinkPad Tablet site
    • Product reviews
    • Product cheat sheets and specifications
    • SMB blogs and articles
  • Microsites
    • Cut Thru to the New Think Series microsite
    • SMB microsite
    • The Lenovo IdeaPad consumer tablet site
    • The Lenovo ThinkPad business tablet site
  • Lenovo Business Achievers and SMB community site

    Lenovo Business Achievers and SMB community site

    A members-only SMB portal to engage business owners and provide exclusive content, networking, and recognition programs.

  • Lenovo electronic newsletters

    Lenovo electronic newsletters

    Ongoing program to empower channel partners with industry and technology trends, product updates, and inside competitive information.

  • Interactive user stories for ThinkPad Tablet microsite

    Interactive user stories for ThinkPad Tablet microsite

    A series of persona-based user stories that highlighted how business professionals can use a ThinkPad over the course of a day.

  • Cut Thru to the New—Think Series microsite

    Cut Thru to the New—Think Series microsite

    A scalable, business-focused microsite packed with interactive content, product in-use imagery, and intuitively placed calls to action.

  • Product-focused microsite for SMBs

    Product-focused microsite for SMBs

    Well-structured microsite with easy navigation, sleek design, and messaging targeted to SMB concerns—usability, security, and system scalability.

  • Lenovo IdeaPad consumer tablet site

    Lenovo IdeaPad consumer tablet site

    Designed to strategically position the product and showcase features as ideally suited for use at home, at work, and on the go.

  • Lenovo ThinkPad business tablet microsite

    Lenovo ThinkPad business tablet microsite

    Interactive site targeting busy, on-the-go professionals featuring real-life user scenarios of how ThinkPad changes the way business gets done.

  • Forward Xpress electronic newsletters

    Forward Xpress e-newsletters

    Established to sustain open communication with channel partners using targeted, content rich monthly and quarterly newsletters.

  • Online media for SMB and consumer product lines

    Online media for SMB and consumer product lines

    Online banners, signatures, wallpapers, eDMs, and landing pages designed to support quarterly product launches and offline marketing collateral.

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