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SATS

SATS

With its constantly expanding network of partners and new services, Singapore Airport Terminal Services (SATS) set out to re-brand itself to reflect its global presence and its unique positioning as an end-to-end provider of gateway services and food solutions. Integral to this branding challenge would be an online presence with relevance and appeal to the widely diverse industries that SATS serves and that could consolidate an enormous volume of content from the company's many subsidiaries and joint ventures.

SATS chose Interakt as its digital partner, relying on us to capture the brand essence, incorporate audience-focused content, create fluid navigation for diverse user communities, and take a big picture view of the business challenges. The partnership has resulted not only in a user-centric, world-class digital presence, but also in related content marketing, CRM, and internal training initiatives.

Internal
  • Service and Support
    • Fraud management engaged learning program
External
  • Content Marketing
    • Persona-based landing pages
  • Website
    • Corporate site
  • E-CRM
    • Seasonal E-Cards
  • Corporate website

    Corporate website

    Rebranded, repositioned, and smartly designed with the right mixture of interactivity, functionality, and persona-based access to relevant content.

  • Engaged learning—occupational safety awareness training

    Engaged learning—occupational safety awareness training

    Level 2 interactive learning program that used real-life scenarios to create awareness of safety hazards across the various areas of airport ground services.

  • Engaged learning—fraud awareness and corporate governance training

    Engaged learning—fraud awareness and corporate governance training

    Simple, highly effective interactive learning using real-life examples in the form of "newspaper" stories supported by infographics to teach fraud prevention.

  • Seasonal E-Cards

    Seasonal E-Cards

    Template-based, easily adaptable designs to help SATS send greetings to stakeholders on special occasions.

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