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TVS Motors

Levi's

TVS Motors, one of the top manufacturers of two-wheelers globally has always been at the forefront of product innovation first with its revolutionary two-seater moped and then its trendy light-weight ‘TVS Scooty’. With rising demand, especially for the Scooty, TVS has over the years added to this category with a range of models that vary in size, usage, ruggedness and style quotient, to suit the needs of every class of rider and road.

Besides constantly evolving its product offerings, TVS has also been progressively adopting new marketing and sales approaches to suit the new age consumer. With the launch of its latest Scooty models in the market, TVS engaged Interakt to build and deliver a suite of digital applications that ensure its consumers’ in-store sales experience is wholly reflective ofits internal commitment to quality, consistency and continuous improvement.

Internal
  • Sales Empowerment
    • Interactive product training
External
  • Content Marketing
    • Interactive digital kiosks
  • Levi's® Loop community

    Content Marketing

    In-store digital kiosk app that allows independent exploration of the TVS brand, its corporate history and a range of Scooty modelsthrough interactive content, videos and illustrative imagery.

  • The Levi's® Music portal

    Content Marketing

    In-store digital kiosk app that allows independent exploration of the TVS brand, its corporate history and a range of Scooty modelsthrough interactive content, videos and illustrative imagery.

  • Loop communications and e-newsletters

    Sales Empowerment

    Engaged learning programs for sales teams, employing interactivity, visuals and a scenario-based approach to selling the value proposition of the new product offerings from TVS.

  • Levi's® Diva Rule

    Sales Empowerment

    Engaged learning programs for sales teams, employing interactivity, visuals and a scenario-based approach to selling the value proposition of the new product offerings from TVS.

  • Retail communication program

    Sales Empowerment

    Engaged learning programs for sales teams, employing interactivity, visuals and a scenario-based approach to selling the value proposition of the new product offerings from TVS.

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