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TVS Motors, one of the top manufacturers of two-wheelers globally has always been at the forefront of product innovation first with its revolutionary two-seater moped and then its trendy light-weight ‘TVS Scooty’. With rising demand, especially for the Scooty, TVS has over the years added to this category with a range of models that vary in size, usage, ruggedness and style quotient, to suit the needs of every class of rider and road.

Besides constantly evolving its product offerings, TVS has also been progressively adopting new marketing and sales approaches to suit the new age consumer. With the launch of its latest Scooty models in the market, TVS engaged Interakt to build and deliver a suite of digital applications that ensure its consumers’ in-store sales experience is wholly reflective ofits internal commitment to quality, consistency and continuous improvement.