United Spirits Limited (USL), a giant in the global liquor industry, faced the daunting challenge of building brand awareness and loyalty in India where strict regulations ban the advertisement of alcohol.
With a stroke of ingenuity and close collaboration with USL, Interakt delivered a complete lifestyle-focused, multifaceted digital solution across multiple channels and platforms. The solution centered around the wildly popular spiritzandmore.com, a virtual venue for the primary target audience, the party crowd—lifestyle-conscious young adults interested in the good life, fashion, entertainment, and dining, all closely associated with alcohol consumption. An integrated business intelligence portal provided a dashboard view of valuable operational data and deep market insights that helped to convert portal visits to store footfalls.
Portfolio
United Spirits Limited
